logo_transparent_white.png
Standard white signature with a transparent background.
- Size
- 600 × 120 px
- Application
- Dark interfaces, video, and footers.
Brand system / 2026 edition
An identity for real work.
SOBERAN connects operations, sales, and service. Our identity does the same: it reduces noise, creates a clear signal, and lets the work speak.
Built for interfaces, operations, and environments where clarity is not optional.
01 / Principle
Precision can still feel human.
The system pairs industrial structure with an editorial voice. Black for authority. Paper for context. Green for the signal that deserves attention.
- 01
CLARITY
Understand it first. Admire it second.
- 02
CONTROL
Every element has a function and hierarchy.
- 03
MOTION
The identity follows work in progress.
- 04
JUDGMENT
Less decoration. More intention.
02 / Signature
The name is the mark.
The horizontal signature is our primary identifier. Give it room, high contrast, and no effects. White belongs on charcoal; black belongs on light surfaces.
03 / Color
A palette that works like a control panel.
Neutrals carry the information. Green is reserved for active states, progress, and decisions that deserve attention.
AuthorityCarbon
#10120FContextPaper
#ECE9E1ActionSignal
#63D99BStructureSteel
#5D625B04 / Library
Production-ready assets.
Download the right file for product, presentations, press, partners, or social channels. Never rebuild the signature by hand.
04.1
Primary signatures
Transparent PNG assets for interfaces, decks, and communications.
logo_transparent_black.png
Standard black signature with a transparent background.
- Size
- 600 × 120 px
- Application
- Documents, decks, and light surfaces.
logo_transparent_white_large.png
High-resolution white signature for large-format work.
- Size
- 1200 × 240 px
- Application
- 4K video, stages, and large-scale applications.
logo_transparent_black_large.png
High-resolution black signature for print.
- Size
- 1200 × 240 px
- Application
- Print, press, and link-preview graphics.
04.2
Headers and web
Prepared proportions for templates, documents, and digital surfaces.
logo_header_white_600x80.png
Fixed-ratio white header lockup.
- Size
- 600 × 80 px
- Application
- Email, templates, and dark co-branding.
logo_header_black_600x80.png
Fixed-ratio black header lockup.
- Size
- 600 × 80 px
- Application
- PDFs, contracts, and light templates.
logo_web_white_optimized.png
White signature optimized for fast delivery.
- Size
- 1200 × 400 px
- Application
- Web, HTML email, and dark embeds.
logo_web_black_optimized.png
Black signature optimized for fast delivery.
- Size
- 1200 × 400 px
- Application
- Web, help centers, and light directories.
04.3
Social mark and icons
Compact assets for profiles, tabs, and square identifiers.
linkedin_profile_300x300.png
Square mark for social channels and product surfaces.
- Size
- 300 × 300 px
- Application
- LinkedIn, avatars, and Apple touch icon.
favicon.ico
Multi-size icon for broad browser support.
- Size
- Multi-size
- Application
- Tabs, bookmarks, and browser fallback.
05 / Discipline
Consistency before creativity.
The identity gains value every time it is used in the same way. Protect the geometry, contrast, and space around the signature.
+
Do this
- Use the official assets
- Keep at least 20% clear space
- Choose the highest-contrast version
- Always preserve the aspect ratio
×
Avoid this
- Do not stretch or tilt the mark
- Do not recolor the signature
- Do not add shadows or outlines
- Do not place it over visual noise
In production
The same system used on soberan.co.
Navigation, metadata, favicons, and social channels reference these files directly.
- Navigation and footer
- /logo_transparent_white.png
- Open Graph and data
- /logo_transparent_black_large.png
- Browser tab
- /favicon.ico
- Social profile
- /linkedin_profile_300x300.png
Brand / Contact
Need another format?
For press, partnerships, events, or special applications, talk to our team before adapting the identity.